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commissioned design

Working closely with businesses to engage customers and reinforce brand identity, I create innovative commercial installations with materials of any kind. My expertise lies not only in my conceptualization of designs, but also in my technical experience building window displays, custom props, and more.

My favorite ingredients? Handmade design, a sense of humor, and dynamic composition. My aim is to always achieve creative, surprising and sophisticated results where the brand identity reinforced and company's full potential is actualized.

My journey with commissioned projects was mainly developed during my three years working with Studio Astolfi- a design studio based in Lisbon. Along with an awesome team and notable clients like Hermès, I had the opportunity be part of a large number of design projects with great creative freedom.

Film Scenography
Film Scenography \\ WeShoes

Project Type: Freelance

Client: WeShoes

Year/Season: Autumn '19

Challenge: Support six short video advertisements by creating minimalist scenes and paper props for the WeShoes story teller.

Solution: Handcrafted paper prop solutions for each of the six shooting environments.

Aquatic Display
Aquatic Display \\ :story

Project Type: Freelance

Client: :story

Year/Season: Autumn '19

Challenge: Create an exciting scene to display the products with matching playful sentence

Solution: To adapt the expression “Fishing for compliments”, into “No more fishing for compliments” and transform the window into a aquarium full of fish where a big hook catches the product.

Scotch & Soda
Scotch & Soda \\ :story

Project Type: Freelance

Client: :story

Year/Season: Autumn '19

Challenge: Build custom props according to the existing concept for :story's Scotch & Soda window display.

Solution: A custom-made door and handmade tree to be arranged with plants--overall arrangement for the implementation of the display placement.

Shelf Styling
Shelf Styling \\ DeGrau

Project Type: Freelance

Client: DeGrau

Year/Season: Spring '19

Challenge: Improve product visibility, lighten the interior to balance dark design

Solution: Thin wood was cut into different shapes and painted in yellow to be placed behind the shoes  in the background. This solution was designed to be dynamic. Easily removed, it is possible to play with the shapes in different positions/locations to form new shapes and interactions with the product.

Gravity
Gravity \\ Hermès

 

Project Type: Agency - Studio Astolfi

Client: Hermès

Year/Season: Autumn '17

Challenge: Define a topic  which suits the autumn season and create 8 different surprising window displays where the products are presented as part of the scene.

Solution Topic: gravity

Selected Specific Ideas: falling ink drop, , falling shapes, overscale magnet, newton's cradle

Stones
Stones \\ Hermès

 

Project Type: Agency - Studio Astolfi

Client: Hermès

Year/Season: Spring '17

Challenge: Define a topic  which suits the spring season and create 8 different surprising window displays where the products are presented as part of the scene.

Solution Topic: stones on grass.

Selected Specific Ideas: stone library, stone balancing, shoe sculpture, squeezed rock

Plants
Plants \\ DeGrau

Project Type: Freelance

Client: DeGrau

Year/Season: Spring '17

Challenge: Define a topic  which suits the spring season and create 4 different surprising window displays where the products are presented as part of the scene.

Solution Topic: plants.

Selected Specific Ideas: product as part of the plant, product as plant container, product personify plants.

Pau-Brasil
Space Intervention \\ Pau-Brasil

Project Type: Agency - Studio Astolfi

Client: Pau-Brasil

Year/Season: 2017 

Challenge: To captivate audiences and guide them to the concept store based in the first floor of the building where products from Brazilian brands are displayed.

Solution: A spacial experience including the following: a flock of handmade fabric yellow birds, a pile of coffee "dirt" falling from the stairs to a create product display area in the main room, and handmade fabric plants to bring the scene alive.

Circus
Circus \\ Hermès

 

Project Type: Agency - Studio Astolfi

Client: Hermès

Year/Season: Autumn '15

Challenge: Define a topic  which suits the autumn season and create 8 different surprising window displays where the products are presented as part of the scene.

Solution Topic: circus.

Selected Specific Ideas: circus knife throwing , circus cannon, equilibrist, and circus magic.

Wooden Toys \\ Hermès
Wooden Toys \\ Hermès

 

Project Type: Agency - Studio Astolfi

Client: Hermès

Year/Season: Winter '15

Challenge: To define a topic  which suits the winter season and create 8 different surprising window displays where the products are presented as part of the scene.

 

Solution: Following the most important holiday in Portugal during Winter (Christmas), we decided to celebrate the universe of wooden toys, often associated with Christmas presents and the joy of kids during this holiday.

Nudie Jeans \\ :story

 

Project Type: Agency - freelance

Client: :story

Year/Season: winter 20

Challenge: Create a playfull scenography where nude Jeans produtcs are displayed in a context that stands for the brand statements.

Solution: to use a nude jeans slogan in both windows and create a narrative between them. 1st window: " All starts with a pair of drys"- exhibits 3 jeans. 2nd window. "You decide how far they go"- 2 manequins wear nude jeans produts and bird masks made of used nude jeans.

Blooming // Hotcrown
bloming \\ Hotcrown

 

Project Type: freelancer

Client: Hotcrown

Year/Season: spring/summer 2020

Challenge: to celebrate hotcrown exclusive designs in a Spring/summer environment.

Solution:I started by drawing graphically all hotcrown colections, chose the ones that could easily be associated with flowers. Made wood laser cuts and create a garden composition using different layers to bring rythm and more visual impact to the scene.

Hotcrown
vitrage \\ Hotcrown

 

Project Type: freelancer

Client: Hotcrown

Year/Season: winter 19/20

Challenge: to enhance the transparency and luxury side of the gems, while showing hotcrown exclusive designs.

Solution:I transformed the accual facade window by adding a ornamental wood frame on the glass while using tranparent coloured filters and hotcrown designs as the main complementary elements.

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